Goebbel's Speech and Radio

For Germany during the 1930's the power of the media was great, especially when used for propaganda in the build up to the second world war.
Goebbel saw the radio as a new form of media which will be "for the twentieth century what the press was for the nineteenth century". He believed that radio would impact the masses in the same way the press did, using radio as a new form of gaining news stories and information. He claimed it should also be used to distract Germany from difficult times by using it as a form of entertainment for the people.
Goebbel felt that the government should use the radio to help influence Germans and to give comfort and keep them up-dated on news issues, claiming that he wanted a radio which "is an intermediary between the government and the nation".
Geobbel understood how radio can have power over people when finding a popular, trusted presenter, or selecting a frequently listened to time slot for an important show.